donnebra

EXPERT OPINION BY DONNEBRA MCCLENDON Let’s clear something up real quick: HR does not own your company culture. Leadership does. HR can design programs. They can create initiatives, roll out trainings, and host workshops. But culture? Culture is built in the day-to-day decisions leaders make. It’s built in conversations, behaviors, expectations, and accountability. So, if your culture is struggling, it’s not because HR didn’t send enough emails. It’s because leadership isn’t aligned. Culture...

EXPERT OPINION BY DONNEBRA MCCLENDON Let’s tell the truth most organizations don’t want to admit: Burnout isn’t just about being overworked. It’s about being underdeveloped. We love to throw wellness programs, PTO reminders, and mental health days at burnout like they’re solutions. They’re not. They’re temporary relief for a much deeper issue. Because when leaders are not properly developed, everything starts to break down, decision-making, communication, culture, and ultimately, people. And...

EXPERT OPINION BY DONNEBRA MCCLENDON Organizations are investing more than ever in leadership development. From workshops and certifications to immersive training programs, the intention is clear: build stronger, more effective leaders. Yet despite this investment, a consistent challenge remains: Behavior doesn’t change. Leaders leave sessions inspired, equipped with new frameworks and language, but when they return to their roles, the day-to-day realities of leadership remain largely...